AOV Gear Highlights

Sony Alpha 7 IV Mirrorless Digital Camera | AOV Gear Highlight

By July 6, 2022 No Comments

Sony Alpha a7 IV Mirrorless Digital Camera

At a glance the new Sony Alpha 7 IV looks like a solid successor to the enormously popular Alpha 7 III. That camera brought state of the art full frame mirrorless technology to a broad audience. But look a little deeper and it quickly becomes apparent that the Alpha 7 IV isn’t just a sequel with splashier special effects than the original, it’s a whole new reboot. The Alpha 7 IV is poised to give content creators a new class of hybrid camera for still and motion and content.

Like any good reboot, the Alpha 7 IV turns the plot on its head, in this case by incorporating core tech and functions from the flagship Alpha 1 and Alpha 7S III cameras. And by tech and functions, we’re talking about actual core components; case in point the same BIONZ XR processor that makes the Alpha 1 and Alpha 7S III leaders in their classes is nestled within the new body of the Alpha 7 IV. With that powerhouse processor driving the Alpha 7 IV, it’s poised to excel for hybrid creators.

  • 33MP full-frame Exmor R back-illuminated CMOS sensor
  • 8x more powerful, next generation BIONZ XR image processing engine
  • Up to 4K 60p 10-bit 4:2:2 w/ full pixel readout in all rec. formats
  • 7K oversampling full-frame 4K 30p 10-bit 4:2:2 w/ no pixel binning
  • Real-time Eye-AF for humans, animals, birds for photo and movie
  • S-Cinetone, S-Log, HLG and 10 Creative Look presets in-camera
  • Advanced movie features; Focus Map, Breathing Comp., AF Assist
  • UVC/UAC live streaming up to 4K 15p/1080 60p w/ internal recording
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AOV Gear Highlights

Learning about the right camera gear is valuable and so is your time. AOV Gear Highlights is a video series showcasing our favorite camera equipment. These videos are meant to be brief and feature a quick overview of the reviewed products.

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