How We Helped an Outdoor Brand Dominate Their Market: Stansport’s Visual Brand Transformation

Client
Stansport
Year

2018 – Present

Role: Agency of Record for branded lifestyle production + content system design
Objective: Build a repeatable quarterly shoot system that keeps Stansport visually modern, channel-ready, and fully stocked with high-performing assets for Amazon, catalogs, packaging, and seasonal campaigns.

Deliverables
  • Video Production
  • Photography
  • Visual Branding

TL;DR

Stansport needed consistent, modern, outdoor-authentic visuals across every touchpoint without running constant one-off shoots. We designed a repeatable quarterly branded lifestyle production system: each quarter we capture new products in new rugged locations with models, producing a library that fills the brand’s full annual content needs.

CONTEXT

Stansport has served everyday outdoor enthusiasts since 1949. In today’s market, brands win or lose trust in seconds often on Amazon product pages, packaging, or a retail shelf. Visual consistency and freshness aren’t “nice to have.” They’re conversion infrastructure.

THE CHALLENGE

Stansport required:

  • fresh lifestyle content year-round (not a single seasonal refresh),

  • assets formatted for Amazon, catalogs, and packaging,

  • and a system that could scale with new product launches without reinventing the wheel every time.

”“Art of Visuals has been an essential part of Stansport’s brand transformation over the last several years. They understand who we are and how to bring that to life visually, better than any team we’ve worked with. Their ability to consistently deliver high-quality, authentic content that actually resonates with our customers has been a game-changer across retail, packaging, and eCommerce. We’ve trusted them with our brand for 7+ years, and for good reason.”
— Tyson, VP Marketing, Stansport

THE INSIGHT

In outdoor, authenticity is the brand. But consistency is the differentiator.
The brands that win don’t just “shoot content” they operate a content cadence that makes the brand feel alive, current, and reliable in every channel where customers decide.

THE BIG IDEA

Build a quarterly content engine that keeps the brand current and channel-ready.
Instead of one-off productions, we created a repeatable process: four rugged-location lifestyle shoots per year, each designed to generate enough photo/video to power every major touchpoint until the next quarterly refresh.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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OUR APPROACH

Each quarter, we run a branded lifestyle shoot in a new real outdoor location with models, capturing the newest products in environments that match how customers actually use them. The output is a consistent, on-brand library that can be deployed immediately across:

  • Amazon listings and A+ content

  • Product catalogs + catalog covers

  • Packaging and insert assets

  • Seasonal promotions and paid/organic campaigns

EXECUTION SYSTEM

Quarterly Branded Lifestyle Shoot Framework

  • Cadence: 1 shoot per quarter (seasonally aligned)

  • Creative direction: consistent visual language + shot list system

  • Locations: rugged, real outdoor environments (new each quarter)

  • Models: styled to match the brand’s customer reality

  • Outputs: channel-ready photos + video for Amazon, packaging, catalog, and marketing

  • Compounding library: each quarter adds to a growing asset bank, while staying visually current

Outcome of the system:
Each quarterly production supplies content that covers the brand’s needs for the year without scrambling for assets when new products drop.

WHY IT WORKED

  • We replaced one-off shoots with a cadence. Quarterly productions created predictable freshness, so the brand stays current year-round instead of “spiking” once and fading.

  • We designed for the channels that convert. Every shoot is built backwards from Amazon, packaging, and catalog needs so assets aren’t just beautiful, they’re usable and revenue-adjacent.

  • We built a repeatable system that scales. The framework (shot lists, visual rules, output formats) makes each quarter faster, cleaner, and more consistent without creative drift.

  • We used real rugged locations to protect authenticity. Outdoor customers can smell “fake adventure.” Real environments + real moments make the brand believable and the product feel proven.

  • We turned production into a compounding library. Each quarter adds new product coverage while reinforcing a consistent visual identity across years.

IMPACT

Stansport now operates with a dependable content pipeline that:

  • keeps visuals fresh and modern across digital + retail touchpoints,

  • reduces friction for launches and seasonal campaigns,

  • and strengthens brand trust through consistent real-world storytelling.

Ready to Ignite Your Outdoor or Lifestyle Brand? Lets Work