MSI x CES
MSI Awarded 10 CES Innovations Awards for 2020
Earlier this month, we had the opportunity to attend the Consumer Electronics Show (CES) in Las Vegas, NV. We stopped by the MSI booth to see their lineup of laptops built for creators. The Prestige 15 and Creator 17 were among MSI's ten Innovations Awards.
MSI, a world leader in gaming hardware and computing solutions, unveils a full suite of laptops specifically designed for creators, aptly named the Creator, Prestige and Modern series.
MSI’s new laptop series accounts for the unique needs of creators. While the Creator series is built to enhance one’s creative process and artistic talent, the Prestige is a trusted companion for projects requiring high performance on the go, and the lightweight Modern series is an all-around lifestyle and entertainment powerhouse. MSI’s expertise in blending high performance with lightweight design is meticulously present in the craftmanship of the line.
Inspired by the needs of its target consumers, MSI was determined to build a laptop range that not only catered to this very specific group, but also carried the brand’s spirit into the design and features. For instance, Prestige 14 condensed high-performance components into an A4-sized laptop, while the simple, single color casing represents the origin of inspiration, like a blank canvas.
DESIGNED FOR DURABILITY
BLENDING HUMAN NEED WITH TECHNOLOGY
In an age of countless creators, MSI seeks to approach design with practicality in mind, evolving users’ pain points and everyday inconveniences into innovation. Diving deep into consumer habits and identifying common problems helped the team address these in the creation of the line and ultimately, offer a better user experience.
According to designer Chungbi Lee, “those who can solve the difficulties in the creative process will satisfy the creators.”
MSI aims to always look at the user and their needs first, and design products that fill those needs and deliver the best performance for creators.