Sony Alpha a7SIII Mirrorless Digital Camera

Our favorite camera release of 2020 was without a doubt Sony Alpha’s a7SIII.

We wanted to see if it was capable of shooting a full-scale commercial usually reserved for much larger cameras. The results blew us away.

With features like an updated menu, refreshed ergonomics, updated color science, and 10-bit color, this camera is an obvious choice and a near-perfect upgrade for anyone doing video production.

Specs
  • 12.1MP Exmor R sensor, optimized for 4K, sensitivity and speed
  • New BIONZ XR processing engine delivers 8x more processing power
  • Low noise images w/ ISO up to 409,600 and 15+stop dynamic range
  • Up to 4K 120p 10-bit 4:2:2 and full pixel readout in all rec. modes
  • Up to 4K 120p in XAVC S (AVC), XAVC HS (HEVC) and XAVC S-I (All-I)
  • Up to 4K 60p 16-bit RAW video output via HDMI Type-A connector
  • Effective internal heat dissipation enables 1-hour 4K 60p recording
  • Fast readout for high frame rates, faster AF, minimal rolling shutter
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AOV Gear Highlights

Learning about the right camera gear is valuable and so is your time. AOV Gear Highlights is a video series showcasing our favorite camera equipment. These videos are meant to be brief and feature a quick overview of the reviewed products.

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