Creativity starts with inspiration:
Sony WH-1000XM5 Noise Canceling Headphones
CLIENT
Sony
Year
2018 – 2024
Deliverables
Cinematography
Photography
Influencer
World’s Leader in Noise Cancelling Headphones
Sony’s WH-1000XM5 headphones are the benchmark for premium wireless audio—known for their industry-leading noise cancellation, modern design, and immersive sound quality. Built for those who demand clarity, focus, and comfort, the WH-1000XM5s are trusted by music lovers, travelers, and creators worldwide. For artists and creatives, they’re more than headphones—they’re a gateway to inspiration, allowing users to tune out distractions and tune into their craft.
The Challenge
Creativity thrives on inspiration—and for artists, music is a non-negotiable part of their process. Our mission was to position the Sony WH-1000XM5 Noise-Cancelling Headphones as the essential tool for creative minds. We set out to make these headphones synonymous with creative flow, embedding them into the heart of the artist’s journey.
The Approach
To bring this vision to life, we crafted a campaign following three artists from first spark to final creation. Each story revealed how the WH-1000XM5s were more than just headphones—they were a daily companion and creative catalyst, as vital as a camera or paintbrush. Through immersive visuals and authentic storytelling, we highlighted the features that matter most to creators: true noise cancellation, modern aesthetic, and all-day comfort.
The Impact
The result: a visually rich, emotionally resonant campaign that moved both creators and fans. We amplified the work across channels with artist hero videos, striking hero imagery, and distribution on each artist’s platforms.
The numbers tell the story—over 1.3 million impressions, 118,000 meaningful actions, and a 9% engagement rate, more than doubling industry benchmarks for high engagement. The campaign didn’t just make noise; it redefined how creators see their tools—and how the world sees the WH-1000XM5.
1.3M social impressions
118K actions
9% engagement rate
Services
The full campaign included (3) Artist Hero Videos, Hero Imagery, and Artist Distribution on their preferred platforms.
Hero Imagery
Beyond the Metrics
The real success of a campaign isn’t measured by numbers alone—it’s seen in the way people feel and respond.
This campaign resonated deeply, uniting creative communities and capturing the authentic spirit of the artistic process.
