Sony's Xperia PRO-I:
New King of 4K 120?!
Established in 1946
#116 on Fortune 500
consumer & professional
87.12% Engagement Rate
Sony came to us for support in the launch of their newest phone, the Xperia 1 IV.
Speaking to a tech-forward audience, we chose to highlight the key features of the Xperia I IV, showcasing the full range of updates and tech capabilities.
We produced a Full Review Video and followed with supporting content over the course of 3 months. The content included short form videos, mobile photography, and distribution on the Art of Visuals’ social channels.
The 3 month campaign included two feature videos, three short form videos and 25+ images. The assets were distributed on all Art of Visuals’ channels including Instagram Posts, Stories, Reels, IGTV, and YouTube.
A Viral Moment
Through omni-channel amplification, over 463K impressions were made and 404K actions were taken including views, likes, comments, link clicks, saves, shares, profile visits, and more. The calculated engagement rate completely surpassed what industry standards consider “high” (3.5%-6%). Referencing similar campaigns, AOV’s average ER is 8.3%.