Sony's Xperia PRO-I:
New King of 4K 120?!
CLIENT
Sony
BACKGROUND
Established in 1946
#116 on Fortune 500
Multinational conglomerate
corporation delivering
consumer & professional
electronics
DELIVERABLES
Videography
Photography
Amplification
IMPACT
463K Impressions
404K Views/Actions
87.12% Engagement Rate
Mission
Sony came to us for support in the launch of their newest phone, the Xperia 1 IV.
Concept
Speaking to a tech-forward audience, we chose to highlight the key features of the Xperia I IV, showcasing the full range of updates and tech capabilities.
Execution
We produced a Full Review Video and followed with supporting content over the course of 3 months. The content included short form videos, mobile photography, and distribution on the Art of Visuals’ social channels.
Services
The 3 month campaign included two feature videos, three short form videos and 25+ images. The assets were distributed on all Art of Visuals’ channels including Instagram Posts, Stories, Reels, IGTV, and YouTube.
A Viral Moment
Through omni-channel amplification, over 463K impressions were made and 404K actions were taken including views, likes, comments, link clicks, saves, shares, profile visits, and more. The calculated engagement rate completely surpassed what industry standards consider “high” (3.5%-6%). Referencing similar campaigns, AOV’s average ER is 8.3%.
455K
social impressions
402K
actions
88.33%
engagement rate