Creativity starts with inspiration:
Sony WH-1000XM5 Noise Canceling Headphones
Established in 1946
#116 on Fortune 500
consumer & professional
9% Engagement Rate
Artists depend on inspiration to execute their work. If you talk to anyone in the creative field, they heavily rely on music to get that inspiration. Our mission was to bring the Sony WH-1000XM5 Noise-Cancelling Headphones to the forefront of the creative market establishing the headphones as an integral piece of the creative process and showcasing how creatives utilize the headphones in their daily and professional life.
We wanted to show the importance of music within the creative process. This campaign follows three artists from the start of the creative process until they reach the finished work of art.
We showcased how headphones are an integral tool within their process just like a paintbrush or camera. With fully immersive noise canceling, a clean aesthetic, and all-day wearability, the WH-1000XM5s are a great companion for creatives who are looking for inspiration.
-DJ Ramirez, Creative Director Art of Visuals
We produced a visually immersive campaign that took the viewer on a journey depicting the creative process. Each video followed an artist as they worked through their process: from start to finish.
The full campaign included (3) Artist Hero Videos, Hero Imagery, and Artist Distribution on their preferred platforms.
Through omni-channel amplification, over 1.3 million impressions were made and 118K actions were taken including likes and comments. The calculated engagement rate more than doubled what industry standards consider “high” (3.5%-6%). Referencing similar campaigns, AOV’s average ER is 8.3%.
A Look Beyond the Numbers
The true impact of any campaign can’t be tracked in the metrics, but in the reaction of the viewer.
The response was incredible bringing the artists’ communities together, capturing the essence of the creative journey.