The Agency

Flashpoint Lighting Systems | Rebrand

By June 28, 2020 March 28th, 2022 No Comments

Flashpoint Lighting Systems:

Flashpoint Lighting Systems
Founded in 1991
A lighting system company
that continues to innovate, strive,
and grow, alongside the creative community.
Logo Design
Website Design
Marketplace Positioning
Brand Strategy


  • Build a strong and recognizable brand around the Flashpoint Line
  • Maximize the awareness of Flashpoint as a brand by leveraging Art of Visuals’ influence in the photo/video space
  • Create a strategy for optimizing Adorama white-label brands


After multiple collaborative meetings with the Flashpoint team, we established a new visual identity for Flashpoint including a new and improved logo making the brand feel more established while elevating the product in users’ minds.

After clearly specifying Flashpoint’s positioning within the creative marketplace, we generated a tagline and a one-line mission statement.

Flashpoint also walked away with a completed website designed to speak directly to interested buyers.

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