Flashpoint Lighting Systems:
Flashpoint Lighting Systems
Founded in 1991
A lighting system company
that continues to innovate, strive,
and grow, alongside the creative community.
- Build a strong and recognizable brand around the Flashpoint Line
- Maximize the awareness of Flashpoint as a brand by leveraging Art of Visuals’ influence in the photo/video space
- Create a strategy for optimizing Adorama white-label brands
After multiple collaborative meetings with the Flashpoint team, we established a new visual identity for Flashpoint including a new and improved logo making the brand feel more established while elevating the product in users’ minds.
After clearly specifying Flashpoint’s positioning within the creative marketplace, we generated a tagline and a one-line mission statement.
Flashpoint also walked away with a completed website designed to speak directly to interested buyers.