Sony's Xperia PRO-I:
A Cinematographer's Dream
CLIENT
Sony
BACKGROUND
Established in 1946
#116 on Fortune 500
Multinational conglomerate
corporation delivering
consumer & professional
electronics
DELIVERABLES
Videography
Photography
Amplification
IMPACT
3.6M Impressions
569K Actions
15.54% Engagement Rate
Mission
Sony came to us for support in the launch of their newest phone, the Xperia PRO-I.
Concept
Speaking to a tech-forward audience, we chose to highlight the key features of the Xperia PRO-I, showcasing the full range of updates and tech capabilities.
Execution
We produced a “first look” video and followed with supporting content over the course of 6 months. The content included travel vlogs, mobile photography, and distribution on the Art of Visuals Instagram account.
Services
The 6 month campaign included four highlight videos (“First Look” Video, Gear Review, Turkey Travel Video & Winter Vlog) and 50+ images. The assets were distributed on all Art of Visuals’ channels including Instagram Posts, Stories, Reels, IGTV, and YouTube.
Impact
Through omni-channel amplification, over 3.6 million impressions were made and over half a million actions were taken including likes, comments, link clicks, profile visits, and more. The calculated engagement rate more than tripled what industry standards consider “high” (3.5%-6%). Referencing similar campaigns, AOV’s average ER is 8.3%.
3.6M
social impressions
569K
actions
15.54%
engagement rate